Who Am I?
I’m Ron, a growth strategist with over 20 years of experience building and running small businesses. For the past decade, I’ve been using that hands-on experience to help other service professionals grow their businesses. I’m certified in Book Yourself Solid® and Executive Coaching with The Center for Executive Coaching. But what really sets me apart? My firsthand experience as a small business owner myself.
Want to learn more about how my experience can benefit your business? Book a call with me today.
why does my experience matter?
When I was starting out, I made the mistake of hiring big-name consultants, hoping they’d have the magic formula for small business success. I spent a fortune on their advice, only to realize they were completely out of touch with the realities of running a small business. Their strategies were designed for corporate giants, not for folks like us who are trying to make payroll and keep the lights on.
But here’s the thing: they didn’t get the small business world. Their advice was suited for big corporations, not small businesses like mine. Their big business approach, complete with slide presentations, generic templates and textbook answers, fell flat. “Spend more on marketing,” they said, without understanding my budget constraints. “Hire better people,” they advised, without explaining to me how I was supposed to do that.
I wish I were making this up, but I am not.
When I asked them specifically what kind of marketing I should spend more money on, they weren’t sure. Should I advertise on the radio or run a weekly ad in the newspaper? No idea. Should I advertise on the internet or take out a full-page ad in a magazine? Not sure. And how can I hire better people? I was already hiring the best people I knew. At no time did I ever think, “Joe is a much more qualified candidate, but I think I’ll hire less-qualified Bill instead.” I was doing the best I could, and their general (and obvious) answers weren’t any help at all.
Lesson learned. It was painful, but I got it.
Ready to work with someone who understands your challenges? Let’s talk.
so why am i different?
Because I’ve been exactly where you are. I’ve lost sleep over payroll, worked through nights to keep promises, and stretched every dollar to grow my business. I’ve been in the trenches, and I know the challenges firsthand.
Here’s how I can help you:
- Tailored Growth Strategies: I’ll help you create a customized plan that fits your unique business, not a one-size-fits-all approach.
- Effective Marketing on a Budget: Learn how to attract clients without breaking the bank.
- Time Management and Productivity: Discover how to work smarter, not harder, and reclaim your time.
- Financial Management: Get a handle on your cash flow and learn to make strategic financial decisions.
- Leadership and Team Building: Build a team that can run your business, even when you’re not there.
I’ve also seen the other side. I built a business that my team could run (allowing me to take years off) and then successfully exited that business. So why do I still coach? Because I love it, and there’s nothing more rewarding to me than helping small business owners like you find success without the unnecessary struggle.
My mission is to be the advisor I needed more than two decades ago – a guide who really understands the ups and downs of running a small business. Building a business is tough, but with the right guidance, it doesn’t have to be overwhelming.
Don’t just take my word for it. Here’s what some of my clients have to say:
“Working with Ron has been transformative for my business. He truly understands the challenges of small business owners and provides practical, actionable advice. I’ve seen my revenue double and my stress levels halve since we started working together.” – Sarah J., Marketing Agency Owner
“Ron’s guidance helped me streamline my operations and focus on what really matters. His real-world experience makes all the difference.” – Mike L., IT Services Provider
If you’re ready to take your business to the next level with a coach who’s been in your shoes, let’s talk. You can email me at ron@rontestercoaching.com or book a call by clicking the button below.
