Timing is Everything
Sun Tzu on when to move and when to wait “He will win who knows when to fight and when not to fight.” Timing can make or break a business. Sun Tzu understood this well. Acting too soon wastes resources. Waiting too long risks losing your advantage. For small business owners, knowing when to act […]
When the Unexpected Happens
Sun Tzu and Stockdale on the thunderclap I’ve been rereading The Art of War by Sun Tzu this year. This morning, this passage jumped out at me: “When the thunderclap comes, there is no time to cover the ears.” At first I thought it was a great metaphor for a surprise attack. Sun Tzu was […]