Read This: Find Your Red Thread: Make Your Big Ideas Irresistible

Are you a solopreneur or small business owner searching for that elusive ingredient that will make your ideas resonate and your business thrive? Find Your Red Thread by Tamsen Webster is a transformative book that unveils the secret to turning your big ideas into irresistible propositions. Whether you’re struggling to stand out in a crowded […]
Read This: The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

As a growth strategist, I’ve seen many enthusiastic new business owners and founders fall into a common trap: they’re so captivated by their business idea that they overlook the crucial step of validating it with real-world feedback. This is where Rob Fitzpatrick’s The Mom Test comes in as a game-changer. While Steve Blank’s The Four […]