Read This: Find Your Red Thread by Tamsen Webster
If you’ve got a big idea and you can’t quite figure out how to make it land with the people you’re talking to, Find Your Red Thread by Tamsen Webster is the book I’d put in your hands. The Red Thread is Webster’s name for the underlying message or theme that runs through your idea, […]
Read This: The Mom Test by Rob Fitzpatrick
I’ve watched a lot of business owners fall into the same trap. They’re so excited about their idea that they skip the work of finding out whether anyone actually wants it. They ask friends and family. The friends and family tell them it’s a great idea. The owner believes them, builds the thing, and waits […]