Win by Focusing
Win by Focusing “And if I concentrate while he divides, I can use my entire strength to attack a fraction of his.” — Sun Tzu Spreading Yourself Too Thin Is a Losing Strategy You start a business, eager to serve as many customers as possible. At first, it seems like a smart move—after all, more […]
Win Where Others Aren’t Competing
Win Where Others Aren’t Competing “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices, but customers still choose the bigger brand. You […]
Win Big by Starting Small
Win Big by Starting Small Lessons from The Art of War When Big Bets Go Wrong Years ago, when I was running a home health agency, I made what I thought was a game-changing decision. I invested more than $250,000 in a Honeywell® telehealth solution. I was convinced it would revolutionize patient care and drive […]
Competing Strategically as a Small Business: Where They Are Strong, Avoid Them
Competing Strategically as a Small Business Where They Are Strong, Avoid Them: Lessons from The Art of War Competing Strategically to Maximize Your Strengths Imagine you’re the proud owner of a small-town bakery, the kind with twinkling string lights, freshly baked cinnamon rolls wafting through the air, and your holiday sugar cookies in the shape […]
