Win Where Others Aren’t Competing

Sun Tzu on hitting where they aren’t looking “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices. Customers still choose the bigger […]
Managing Teams Through Constructive Conflict

Sun Tzu on when to engage and when to wait “He will win who knows when to fight and when not to fight.” — Sun Tzu You walk into your business and sense the unspoken tension. Two team members are barely speaking. Tasks are slipping. The mood feels off. You hope it’ll blow over. The […]
Building Unstoppable Momentum

Sun Tzu on how the flow gets strong “When torrential water tosses boulders, it is because of its momentum.” — Sun Tzu In a business, the heaviest obstacles aren’t usually moved by brute force. They’re moved by momentum. Like water gaining strength as it flows, momentum builds over time and starts to carry things that […]
Every Move Matters

Sun Tzu on planning without waste “In planning, never a useless move; in strategy, no step taken in vain.” — Sun Tzu If you’re like most owners I know, you’re busy almost all the time. Being busy doesn’t always mean being productive. Days get filled with tasks that feel urgent but don’t contribute to long-term […]
Visionary Leadership

Sun Tzu on seeing what others miss “To foresee a victory which the ordinary man can foresee is not the acme of skill.” — Sun Tzu This morning, reading The Art of War, I came across the story of Han Hsin. His strategy seemed absurd. His own generals doubted him. The Chao army mocked him […]
Focus on What You Can Control

Sun Tzu and the Serenity Prayer agree This morning I read this: “That which depends on me, I can do; that which depends on the enemy cannot be certain.” — Sun Tzu The passage reminds me of the Serenity Prayer: “God, grant me the serenity to accept the things I cannot change, the courage to […]
Passing the Torch

Sun Tzu on choosing who runs the business next “The wrong person cannot be appointed to command. Lin Hsiang-ju, the Prime Minister of Chao, said: ‘Chao Kua is merely able to read his father’s books, and is as yet ignorant of correlating changing circumstances. Now Your Majesty, on account of his name, makes him the […]
Clarity or Chaos

Sun Tzu on what confusion costs you You know the feeling. The business is spinning its wheels. Everyone’s busy. Nothing moves forward. Instead of confidently working toward your goals, you’re putting out fires and reacting to the next thing in front of you. It’s exhausting. Most of the time it traces back to one thing: […]
Competent Leadership, Cohesive Teams

Sun Tzu on what happens when leaders don’t know the work This morning I read this from Sun Tzu’s The Art of War: “If one ignorant of military matters is sent to participate in the administration of the army, then in every movement, there will be disagreement and mutual frustration, and the entire army will […]
Decision-Making from the Battlefield

Sun Tzu on why distant decisions miss This morning I was reading The Art of War and came across this: “No evil is greater than commands of the sovereign from the court.” Sun Tzu warns against leaders making decisions far removed from the realities of the battlefield. For small business owners, the lesson is direct: […]
Winning Sustainably

Sun Tzu on taking it all intact This morning, reading The Art of War, I came across this: “Your aim must be to take All-under-Heaven intact.” Simple but profound. Sun Tzu is saying that the ultimate victory isn’t destruction. It’s achieving success while preserving the resources, relationships, and value you aim to grow. Picture a […]
Winning More by Fighting Less

Sun Tzu on subduing without fighting This morning, reading The Art of War, I came across this: “For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” The kind of wisdom that stops you in your tracks. Sun […]