Don’t Believe the Hype

Clinic owner reviewing data at his desk instead of chasing trends (on don't)

Stop chasing trends. Build something that lasts. Too many service providers chase trends. Clubhouse in 2021. Threads in 2023. Bluesky today. Then? They crash. Clubhouse lost 98% of its downloads in ten months. Threads dropped 87% in six. I’ve watched coaches and freelancers pivot wildly, betting that the latest thing will be the big break. […]

Every Move Matters

Sun Tzu — purposeful planning in small business

Sun Tzu on planning without waste “In planning, never a useless move; in strategy, no step taken in vain.” — Sun Tzu If you’re like most owners I know, you’re busy almost all the time. Being busy doesn’t always mean being productive. Days get filled with tasks that feel urgent but don’t contribute to long-term […]