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July 6, 2026
Medicare Gave With One Hand and Took With the Other
Medicare physical therapy cuts hit hardest where every adjustment still runs through the owner. The
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July 5, 2026
Before You Buy More Marketing, Audit the Physical Therapy Front Desk
Before you spend more on marketing, audit the physical therapy front desk. It often decides
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July 4, 2026
Cash-Based Physical Therapy Is a Clarity Test Before It’s a Sales Test
Cash-based physical therapy struggles are usually a clarity problem, not a sales problem. Explain the
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July 2, 2026
The Goal that Got You Here May Not Be the Goal You Need Now
After a big milestone, a clinic owner's next goal is rarely a bigger number. How
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July 1, 2026
Insurance Denials Are Already Changing the Care Plan
Insurance denials in physical therapy aren't only a billing problem. The hidden cost is clinicians
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June 30, 2026
A New Clinician Needs More Than Open Slots
New clinician onboarding has to exist before patient slots fill, or training loses to the
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June 29, 2026
Your Team Keeps Coming Back to You Because the Decisions Aren’t Clear
The clinic owner bottleneck isn't a work-ethic problem, it's undefined decisions. How to delegate the
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June 28, 2026
Don’t Make the Clinic Director Promotion the First Leadership Test
Promoting a clinic director should confirm leadership you've already seen, not test for it. Give
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June 25, 2026
Choose Your Clinic Business Model Before You’re Forced Into One
Your clinic business model is a choice, even when it doesn't feel like one. How
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June 24, 2026
Finding Good Clinicians Starts With Defining Good
Finding good clinicians starts with defining good. Why a better hire still fails in a
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June 23, 2026
Onboarding Teaches the Business Model
Good clinician onboarding teaches the business model in week one, so a capable new hire
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June 22, 2026
A Better Schedule Does Not Erase Years of Burnout
A better schedule helps, but it won't undo years of clinician burnout. How owners set
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