Don’t Believe the Hype

Clinic owner reviewing data at his desk instead of chasing trends (on don't)

Stop chasing trends. Build something that lasts. Too many service providers chase trends. Clubhouse in 2021. Threads in 2023. Bluesky today. Then? They crash. Clubhouse lost 98% of its downloads in ten months. Threads dropped 87% in six. I’ve watched coaches and freelancers pivot wildly, betting that the latest thing will be the big break. […]

A Business That Makes You Happy

Marcus Aurelius — building a business you enjoy

Marcus Aurelius on what success is actually for You started your business for a reason. Freedom, maybe. The chance to work on your own terms, choose the projects that pull you in, spend more time with your family. Or financial security. Or the chance to make a real difference for the people you serve. Somewhere […]