Don’t Believe the Hype

Clinic owner reviewing data at his desk instead of chasing trends (on don't)

Stop chasing trends. Build something that lasts. Too many service providers chase trends. Clubhouse in 2021. Threads in 2023. Bluesky today. Then? They crash. Clubhouse lost 98% of its downloads in ten months. Threads dropped 87% in six. I’ve watched coaches and freelancers pivot wildly, betting that the latest thing will be the big break. […]

Not Every Opinion Matters

Marcus Aurelius — filtering business advice (on opinion)

Marcus Aurelius on what to do with all the input You’re about to launch something. You’re excited. Confident. Until the opinions start rolling in. “Are you sure people will pay for that?” “I wouldn’t do it that way.” “Maybe you should rethink it…” And just like that, your momentum stalls. How many business decisions have […]

Read This: Be by Jessica Zweig

Cover of Be by Jessica Zweig (on personal brand)

I love this book. I bought it in physical, on Kindle, on Audible, and in workbook form (the workbook only exists in physical). I’ve recommended it to more friends and clients than I can count. If you’re a solopreneur or business owner trying to build a personal brand without sanding off who you actually are, […]