Don’t Believe the Hype
Stop chasing trends. Build something that lasts. Too many service providers chase trends. Clubhouse in 2021. Threads in 2023. Bluesky today. Then? They crash. Clubhouse lost 98% of its downloads in ten months. Threads dropped 87% in six. I’ve watched coaches and freelancers pivot wildly, betting that the latest thing will be the big break. […]
Your Business Exists to Serve Your Life
Marcus Aurelius on living in the present We talk a lot about “building the future.” How much time do we actually spend living in the present? If your daily reality is all work, all growth, all next step, when do you actually get to enjoy the business you’ve built? Marcus Aurelius put it simply: “Forget […]
Turning Failure Into Fire
Marcus Aurelius on what a setback actually is Every owner I know has had a moment that felt like the end. The launch that flopped. The client who disappeared. The investment that didn’t pay off. It stings at first. You question yourself. Was this a mistake? Should I even be doing this? What if that […]
Stop Drifting, Start Sprinting
Marcus Aurelius on what unfinished projects cost Every business owner has a project they’ve been putting off. You tell yourself you’ll get to it when you have time. Weeks pass. Months pass. Years pass. It’s still sitting there, unfinished. Maybe it’s launching a new offer. Maybe it’s overhauling your website. Maybe it’s a course you’ve […]
Stop Overthinking, Start Testing
Marcus Aurelius on choosing and moving Marcus Aurelius wrote: “So make your choice straightforwardly, once and for all, and stick to it. Choose what’s best. Best is what benefits me.” You’ve been sitting on that idea for months. You’ve researched, planned, tweaked, and second-guessed every angle. Meanwhile, someone else with half your knowledge has already […]
Time Is Running Out
Marcus Aurelius on the cost of waiting Marcus Aurelius wrote, “You could leave life right now. Let that determine what you do and say and think.” Think back a year. What did you tell yourself you’d get around to “soon”? Launching a new service. Raising rates. Building out a marketing plan. Did you do it? […]
The Power of No
Marcus Aurelius on what less actually buys you Sometimes the hardest business lessons come from saying yes when you should have said no. I learned this expanding my home health agency into a new geographic area. On paper it looked perfect. The numbers worked. The need was there. That area eventually grew to represent half […]
Is Your Business Really Living?
Marcus Aurelius on what existence isn’t “Just teach her daughter an exercise program and get out of there.” Those words changed a lot for me. I was working at a so-called nonprofit home health agency, caring for a patient who had suffered a massive stroke. She could only use one side of her body. She […]
A Business That Makes You Happy
Marcus Aurelius on what success is actually for You started your business for a reason. Freedom, maybe. The chance to work on your own terms, choose the projects that pull you in, spend more time with your family. Or financial security. Or the chance to make a real difference for the people you serve. Somewhere […]
The One Thing That’s Always in Your Control
Marcus Aurelius on where your power is Two business owners face the same problem. Their biggest client suddenly leaves. One panics. They scramble to replace the lost revenue, making rushed decisions that weaken the business further. They cut prices. They chase any client they can find. They spend sleepless nights stressing over what went wrong. […]
Win by Focusing
Sun Tzu on concentration as strategy “And if I concentrate while he divides, I can use my entire strength to attack a fraction of his.” — Sun Tzu You start a business eager to serve as many customers as possible. At first it seems like a smart move. More customers should mean more sales. As […]
Win Where Others Aren’t Competing
Sun Tzu on hitting where they aren’t looking “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices. Customers still choose the bigger […]