Win Big by Starting Small
Sun Tzu on testing small When Big Bets Go Wrong Years ago at my home health agency, I made a big bet. I spent more than $250,000 on a Honeywell® telehealth system. I was convinced it would change the way we delivered care and drive a lot of new growth. I’d heard stories about agencies […]
Where They Are Strong, Avoid Them
Sun Tzu on how a small business actually competes Imagine you’re the proud owner of a small-town bakery. Twinkling string lights. Freshly baked cinnamon rolls. Holiday sugar cookies in the shape of snowflakes flying off the shelves. Life is good. Business is steady. Then you hear the news. A well-known chain bakery is opening two […]