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Personal Branding Archives - Ron Tester Coaching

Stop Sounding Like a Robot

Marcus Aurelius — marketing copy that sounds human

Marcus Aurelius on writing like a human When I first started producing content — blogs, videos, social posts — I was wildly shy and didn’t want to show up as myself. I had this nagging fear that if I revealed too much of my personality, potential clients might find me unprofessional or not take me […]

Read This: Book Yourself Solid

Cover of Book Yourself Solid by Michael Port

What book have I given away or recommended more than any other? I’m not 100% sure, but Michael Port’s Book Yourself Solid has to be in the running. It’s a practical, systematic guide for small business owners who want to develop marketing and sales that actually work. It’s also the book that turned me into […]

Read This: Be by Jessica Zweig

Cover of Be by Jessica Zweig (on personal brand)

I love this book. I bought it in physical, on Kindle, on Audible, and in workbook form (the workbook only exists in physical). I’ve recommended it to more friends and clients than I can count. If you’re a solopreneur or business owner trying to build a personal brand without sanding off who you actually are, […]