Win Where Others Aren’t Competing
Sun Tzu on hitting where they aren’t looking “Go into emptiness, strike voids, bypass what he defends, hit him where he does not expect you. To be certain to take what you attack is to attack a place the enemy does not protect.” — Sun Tzu You lower your prices. Customers still choose the bigger […]
Leverage Changes Everything
Sun Tzu on the ball rolling downhill “Thus one need use but little strength to achieve much… one must take advantage of the situation exactly as if he were setting a ball in motion on a steep slope. The force applied is minute but the results are enormous.” — Sun Tzu Running a small business […]
Building Unstoppable Momentum
Sun Tzu on how the flow gets strong “When torrential water tosses boulders, it is because of its momentum.” — Sun Tzu In a business, the heaviest obstacles aren’t usually moved by brute force. They’re moved by momentum. Like water gaining strength as it flows, momentum builds over time and starts to carry things that […]
Finding Opportunity in Chaos
Sun Tzu on what AI is doing to your industry This morning, reading The Art of War, I came across this: “In the midst of chaos, there is also opportunity.” It made me think about the wild and rapid changes artificial intelligence is bringing to nearly every industry. For small businesses, AI is shaking up […]
Know Yourself, Know Your Competition
Sun Tzu on the two things you need to see clearly “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Sun Tzu’s advice isn’t just for generals. It’s a lifeline for small business owners. To build a business that lasts, you need to understand two things. […]
Read This: Book Yourself Solid
What book have I given away or recommended more than any other? I’m not 100% sure, but Michael Port’s Book Yourself Solid has to be in the running. It’s a practical, systematic guide for small business owners who want to develop marketing and sales that actually work. It’s also the book that turned me into […]