Leverage Changes Everything

Sun Tzu — business leverage strategies

Sun Tzu on the ball rolling downhill “Thus one need use but little strength to achieve much… one must take advantage of the situation exactly as if he were setting a ball in motion on a steep slope. The force applied is minute but the results are enormous.” — Sun Tzu Running a small business […]

Know Yourself, Know Your Competition

Sun Tzu — knowing your competition

Sun Tzu on the two things you need to see clearly “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Sun Tzu’s advice isn’t just for generals. It’s a lifeline for small business owners. To build a business that lasts, you need to understand two things. […]

Winning More by Fighting Less

Sun Tzu — outcompeting without fighting

Sun Tzu on subduing without fighting This morning, reading The Art of War, I came across this: “For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” The kind of wisdom that stops you in your tracks. Sun […]

Victory Isn’t the Finish Line

Sun Tzu — avoiding complacency after success

Sun Tzu on what happens after the win This morning, reading The Art of War, this passage jumped out at me: “[Tu Hsiang] entered Nan Haio, destroyed three of their camps, and captured much treasure. However, P’an Hung and his followers were still strong and numerous, while Tu Hsiang’s troops, now rich and arrogant, no […]

Work Smarter

Sun Tzu — working smarter not harder

Sun Tzu on not starting from scratch This morning, reading The Art of War, I came across this: “The wise general sees to it that his troops feed on the enemy, for one bushel of the enemy’s provisions is equivalent to twenty of his… in transporting provisions for a distance… twenty bushels will be consumed […]

Hiring Smart

Sun Tzu — hiring for small business

Sun Tzu on what you risk by not hiring This morning I was reading the “Waging War” chapter of The Art of War, and one line stood out: “Those unable to understand the dangers inherent in employing troops are equally unable to understand the advantageous ways of doing so.” It made me think about a […]

Stop Getting Stuck

Sun Tzu — getting unstuck in business

Sun Tzu on what long delays cost This morning, reading The Art of War, I came across this: “Victory is the main object in war. If this is long delayed, weapons are blunted and morale depressed.” It made me think about how often this happens in small businesses. We pour time, energy, and money into […]

Win Big by Starting Small

Sun Tzu — starting small in business

Sun Tzu on testing small When Big Bets Go Wrong Years ago at my home health agency, I made a big bet. I spent more than $250,000 on a Honeywell® telehealth system. I was convinced it would change the way we delivered care and drive a lot of new growth. I’d heard stories about agencies […]

Building Trust and Loyalty: Moral Influence for Small Business Owners

Sun Tzu — build trust with your team

Sun Tzu on what makes people follow you Leadership in a small business is more than strategy and execution. It’s the trust you build, the loyalty you earn, and the personal connections you make with your team and customers. This morning I came across a passage about “moral influence” in Sun Tzu’s The Art of […]

5 Leadership Skills for Small Business Owners

Sun Tzu — leadership skills for small business owners

Sun Tzu on what makes a leader I’m kicking off the year by rereading Sun Tzu’s The Art of War. The last time I read it, I was surprised at how well it transferred to business. The leadership lessons stuck with me and changed how I thought about running my own companies. Now, a few […]